The True Path to Measuring Campaign Incrementality
It’s one thing to claim your campaign drives value for your business, and another thing to actually prove it–specially in today’s mobile-first world. This session will provide the definitive framework for using lift testing and attribution to prove incremental value across touchpoints.
After this session, you’ll be able to:
- Use the scientific practice of test-and-control lift experimentation to prove positive impact on business outcomes
- Better understand the customer journey and the value of marketing investments
- Define how to use lift testing and attribution as complementary approaches
- See how other advertisers have used this method to achieve measurement success