The True Path to Measuring Campaign Incrementality

It’s one thing to claim your campaign drives value for your business, and another thing to actually prove it–specially in today’s mobile-first world. This session will provide the definitive framework for using lift testing and attribution to prove incremental value across touchpoints.

After this session, you’ll be able to:

  • Use the scientific practice of test-and-control lift experimentation to prove positive impact on business outcomes
  • Better understand the customer journey and the value of marketing investments
  • Define how to use lift testing and attribution as complementary approaches
  • See how other advertisers have used this method to achieve measurement success