The Power of Purpose
In our digitally connected age, it’s a challenge for brands to cut through the noise with credibility. Add a heated political climate and explosive social movements like #TimesUp and #TakeAKnee, and it’s never been harder for brands to stand for something without taking a polarizing point of view. This session will showcase how brands can infuse a deeper sense of purpose into their company ethos and creative work, while tapping into issues and causes consumers care about. This keynote presentation will share how to amplify your company’s purpose-driven story; use Twitter to spark movements and mobilize consumers; and learn and apply best practices from purpose-driven brands.