How to Build Giving Campaigns with Impact
Today’s consumers give their loyalty, wallets and social support to businesses that build giving into their growth strategy. With this shift comes a growing appetite for content and activations that do social good.
After this session you’ll be able to:
- Understand how consumer-focused giving activations build brand preference and sales
- Create campaigns, content and stories that connect with a socially-aware audience
- Apply digital and mass marketing strategies to target and engage audiences