Connecting through Storytelling

Stories have connected humanity since the beginning of time. We’re constantly telling stories and in this fast paced digital world it’s never been more important to shape meaningful, impactful narratives that deepen relationships, build trust and brand loyalty. But how do we tell better stories? Let’s find out. This session is designed to help you understand the architecture of a great story, and how you can apply a simple framework to create content and get to a story that connects with your customers.

After this session, you’ll be able to:

  • Understand the framework of a great, memorable story and better connect with audiences
  • Develop the building blocks of your story, no matter how big or how small
  • Use five straightforward questions to help develop your narrative
  • Transform good ideas into compelling stories that deepen connection and start conversations